Curates and drives the development and execution in one of the specific areas — Content, External or Internal communication strategies — using traditional, social and digital channels. Provides strategic communications counsel to senior leaders, write and develop content, create messaging strategies, select appropriate medium/delivery vehicles, such as press releases, digital and social media content and media briefings. Takes on large-scale project/initiatives involving broad communications campaigns involving multiple stakeholder groups and often corporate-wide. Will engage with the media to pitch potential stories, secure opportunities with the trade and business press, and work with both executives and journalists to achieve the best possible editorial outcomes. Experience with executive-level media preparation and a demonstrable history of delivering media results required. Experience working with/having contacts in the financial services media space is strongly preferred. May independently develop and produce communications content for large, organization-wide initiatives. Leads discussions with assigned client/stakeholder group(s) to establish long-term Content, External or Internal communication strategies. Designs campaigns to advance and protect the company’s reputation in the market. Builds complex communications plans to execute on the strategies, (i.e., which delivery channels to use, timing/cadence of releases, key messages, etc.) which often involve numerous stakeholders at all levels of the organization. Anticipates client needs and steers strategy discussions. Viewed as a trusted advisor to leadership. Creates content relevant to the established communication strategy. Ensures that content meets the requirements of the client/stakeholder as well as any brand, lexicon or style standards in force from corporate communications or marketing. Adapts materials as necessary to align to the corporate content strategy. Writes and edits copy, adapting approach and form to relevant communication channel. Leverages past content to build new/revised content. Often tasked with developing new/novel communications with little precedent and requiring imagination and originality. Independently investigates and builds stories that advance the objectives of assigned client but also the broader narrative for BNY Mellon. May enforce content management guidelines among colleagues or internal stakeholders. May lead the editorial review process. Approves initiation and delivery of finalized content. Determines solutions to resolve scheduling conflicts or technical issues. Monitors and analyzes the effectiveness of communications and/or content platform. Recommends new strategies to leverage across corporate communications based on findings. Also uses findings to inform/drive content themes. Maintains and builds relationships as necessary with third-parties such as press and/or vendors. May directly manage a vendor contract and be responsible for tracking budget and performance standards. May manage a small number of professional staff, but work is still focused on the incumbent’s individual contribution and does not have responsibility for department budgets/expenses. Will lead large-scale project/initiatives with budgetary responsibilities. Job scope is dependent upon the quality of own work and the ability to provide effective advice and counsel to assigned client(s). Provides input and recommendations into the strategies developed for corporate communications. Work product has a direct effect on company brand/reputation. Modified based upon local regulations/requirements.
Bachelor’s degree or the equivalent combination of education and experience is required. Degree in Marketing/Communications is preferred. 10-12 years of total work experience preferred. Background in a corporate or agency communications setting is preferred. Deep experience with internal and external outreach, social media and collaboration tools is preferred.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-New York-New York
Internal Jobcode: 85466
Job: Communications/Corp Affairs
Organization: IS Other New-HR17164
Requisition Number: 1818290