Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.
At Facebook, we have established a new team exploring different ways to leverage blockchain technology to improve the lives of people around the world. It’s a small, fast-growing, and talented group of people and our experienced leadership team comprised of some of the best professionals in their respective fields. The blockchain team is a startup within Facebook and we’re exploring lots of areas of interest across all facets of blockchain technology. Our ultimate goal is to help billions of people with access to things they don’t have now – that could be things like healthcare, equitable financial services, or new ways to save or share information.

This role is for an experienced brand leader with strong research, communication and people management skills to manage a complex and diverse set of research initiatives that inform marketing and product. Our work aims to understand the people who might, will and do use our products, gleaning insights to drive marketing and product direction, and strategy.

The ideal candidate has an extensive track record in fast-moving and emergent categories – and can apply research methodologies to uncover market opportunities, latent needs, preferred experiences and drive adoption of our products. There must be a fascination and rigor to understanding user experience research, market research and a proven track record of uncovering insights that impact product and business decisions. There must also be proven ability to work effectively in cross-functional teams and advance initiatives with a mix of teamwork and influence.

  • Leverage research, to establish product market fit, shape positioning and messaging, drive creative briefs, inform the development of product level or company level narratives, or answer urgent executive level questions impacting the business
  • Design and execute innovative quantitative and qualitative research to support marketing, international cross-functional teams and Facebook at large
  • Develop innovative methods of brand and advertising effectiveness research using Facebook’s data and audience tools and working alongside external agencies
  • Design and execute studies to measure the impact of marketing programs
  • Project manage complex work streams and initiatives across marketing objectives
  • BA/BS in Business, Marketing, Applied Research, Psychology or related field
  • 5+ years’ experience in market research roles in CPG, Tech and/or Financial Services industries
  • Experience prioritizing in-house research efforts and when and how to leverage third-party vendors
  • Track record of translating research into implications for design and product
  • Experience in discovering and storytelling around insights and building these into a brand narrative
  • Experience conducting global research for different audiences
  • Experience with hands-on design and execution of quantitative and qualitative methods against audiences
  • Experience using primary and secondary research to influence decision making, executives and colleagues
  • Experience with message development and optimization (both generation and testing)
  • Experience with synthesis and summarization of findings for an executive audience
  • Experience with product marketing including positioning, messaging, and go-to-market planning
  • 8+ years’ experience in market research roles in CPG, Tech and/or Financial Services industries
  • 3+ years’ experience in brand management or client-side brand research management
  • Experience with qualitative and quantitative research methods, especially creative/concept/message testing, ethnographies, brand tracking and segmentation
  • Strong analytical skills and ability to generate analyses using Excel, R/Python, SQL

To apply for this job please visit www.facebook.com.

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